Hot chicken, honky-tonk, Music City are just a few of the famous attractions that draws in flocks of tourists to Nashville each year. Oh, and Guestfest, of course. This admissions campaign for a South Carolina college took on the Tennessee vibe to create a truly memorable experience for students who were considering the school. The logo seamlessly integrates with the bold, bright colors and text that adorns the college’s viewbook and other marketing materials we’ve crafted.