Lose the Static! Move to Dynamic Content Marketing
It is important to treat your viewers and customers engagement on your site like a real face-to-face conversation. If a guy came up and said, “hows the weather?” and you responded “let me teach you how to jump rope,” that guy is probably going to walk away from you. Don’t let them walk away from your website.
Why be static when you can be dynamic? Using dynamic content means you are changing the content in your site to adapt to the viewer, making the content you are providing more personalized and relevant to the viewer. Dynamic content, unlike static content, changes based on the visitors’ viewing data or history so that the interactions that your viewers have with your website are significant.