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Why Your Content Deserves a Big Fat F (Literally)

in Uncategorized
by Lauren Lewitt

Content is the most important aspect of a website. Without it, your site would be like a TV channel with no shows. An Italian restaurant with no pasta. People Magazine with no Kardashians. You’ve got the outlet, but are you getting the message through?   Many...

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Some Days You Just Want To Ask The Internet

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by Lauren Lewitt

The Internet has provided us with many things. As I sit here writing this I am entertained with web-streamed music, auto-updated messages flowing into my inbox from places near and far, and an array of different Internet web pages opened. Nine to be exact; each...

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Can Social Media Bring Social Change? DOMA. Snowden. You.

in Uncategorized
by Lauren Lewitt

Ever since the news broke about the Supreme Court striking down the Defense of Marriage Act (DOMA) the Internet has been buzzing with supporters, adversaries, and others who want to share his or her voice on the matter. Between all of the objective rants, opinions...

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Stories Behind Some of the Most Well Known Logos

in Uncategorized
by Lauren Lewitt

From Microsoft to McDonalds, every company has a brand image to uphold. Making sure the corporate identity matches the company's mission is not only done with actions but with art. A company's logo and brand image can say a lot about what the company wants...

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11 Things You Should Know About the Internet

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by Lauren Lewitt

The Internet is a wonderful thing. It has given us the ability to progress from the print world of information to the digital world, proving us all of the information we could ever hope to retain. And with 35% of the world’s population having access...

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3 Fun Ways to Steal Back Your Creativity

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by Lauren Lewitt

Creativity is something that, for many, has been suppressed long enough through habitual daily life and societal norms that routine activities can often feel boring. We’ve all been there. You need to think of a great idea but BAM! You run straight into a plain...

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Spring Cleaning Your Site: Have You Covered the Basics?

in Uncategorized
by Lauren Lewitt

What is the real goal of a website? To have a voice? To spread a message? To get found? Whatever your goal is, the basic rules of content remain the same. As of 2012 more than 78% of people in the US are Internet users....

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8 Signs You Might Be Perfect for a Viral Video

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by Lauren Lewitt

Some say that in order to make a viral video you need simplicity, an engaging personality and a purpose. We think you need goats, auto-tune and a marriage proposal. If any of the following apply to you, consider yourself a walking potential Internet sensation.   1. You...

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4 Billboards That Prove How Creative Advertising Can Be

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by Lauren Lewitt

Nothing boils my blood more than a boring ad. After working in a creative agency, I have come to both admire advertisements for their creativity and beauty while also learning to loath others for their boring, overdone and distasteful font choices, mostly thanks to Derek....

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The Art of Being a Grammatolator

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by Lauren Lewitt

Almost everyone communicates using words, but have you ever stopped to think about how truly complex a word is? A word is really only an element of speech that has a single distinct meaning. Or does it? Some words have multiple meanings. Some words have...

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