Pinterest, deemed the 3rd most used social network since March of 2010, is being used by higher education as visual proof to back up their marketing claims. Some universities such as The University of Oregon have specified Pinterest accounts. Thiers is described as “The official Pinterest...
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Recognize this image? These two little girls were the start of a recent Internet trend. At Whipp, we realize that some of the buzz of asking for 1 million likes has now become inappropriate and far-fetched, but it didn’t start out that way. These two little...
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Sure, there are a million things you need to do in 2013 to improve your admissions marketing for recruitment. Lucky for you, we narrowed your “to-do” list down to these two important areas on your website. Focus on these two steps and leave your competition...
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The prequel to Monsters Inc. is scheduled to release June 21, 2013, and comes complete with a skillfully designed and quite remarkable marketing scheme. Pixar took advantage of the college buzz taking place around the 2013 Rose Bowl Game by launching a parody commercial for their ostentatious...
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Fear not, Whipp Friends, Jeremy Boeh (b-A'y) is bringing something a little different to the world of interns. Two years ago, Jeremy was laying on a beach sipping an umbrella-garnished drink with a fantastic tan. Ok, not really, but he was stationed in Hawaii with the...
Read MoreAt Whipp, we have a 5-step process for driving traffic to college admissions, turning that traffic into leads, and those leads into customers. We recognize that social media, and online sharing play a big role in Search Engine Optimization, and therefore a big role in traffic...
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Are your leads getting "stuck" somewhere in the decision making funnel? Proper monitoring and analysis will help pinpoint the areas to adjust your offers and content. Think of this last phase as a “look, listen, and feel,” kind of step. Step 1: Assess your progress. This means...
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With our process, your special offers (CTA’s) and landing pages are tailored to people at all stages of the decision process. This means you can spend your time taking to those who are at the bottom of the decision funnel ready to fill out an...
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Now that you are using Search Engine Optimization, keyword, and linking strategies to drive traffic to your website, it’s time for phase three: Covert traffic into a relationship. 1-CTA strategy Calls to action (CTA)offer your website visitors a chance to get more from you. They let your...
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