With the recent addition of video to the mix of social media regularities, it is no surprise that users are still in the process of figuring out exactly how to get their strategies and compilations to hit that sweet spot. While these free-for-all video platforms...
Read MoreNothing deters internet searchers more than a sloppy, disorganized website. Your landing page is literally your welcome sign to the virtual world, and if it is a shamble of information overload, most visitor will likely pass it over in search of more concise, easy to...
Read MoreGoogle+ has not seen the greatest takeoff since its launch in 2011, as it struggled to compete with well-established social media sites like Facebook and Twitter. The site pulled out all the stops, embellishing the new look with social bells and whistles, such as "Hangouts,"...
Read MoreLinkedIn is a social networking site designed for professionals to engage in conversations about their respective businesses, network with clients and partners, and develop a virtual resume. When used properly, it can be an effective tool in promoting your business and keeping you clued in...
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Social Media isn’t just for uploading cute photos of your cats (though, we do really love all of the funny cat GIFs floating out there) or passive aggressively calling out your frenemies anonymously anymore. When used properly, it can be the most effective tool in...
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This fall, CBS will be spicing up print magazines with a little digital love with the addition of a video-chip ad into an issue of Entertainment Weekly. And really it’s just the first step to becoming the real-life Daily Prophet (except hopefully without HE WHO...
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It is important to treat your viewers and customers engagement on your site like a real face-to-face conversation. If a guy came up and said, "hows the weather?" and you responded "let me teach you how to jump rope," that guy is probably going to...
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Most colleges and universities have so many pieces of content to remember that a few get overlooked. What if we told you there was a content checklist that includes everything from what guides you need to supply for downloads and which pages should appear under...
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Creative advertising campaigns can come in all shapes and sizes. While some brands choose to run campaigns centered around print ads and creative imagery, some focus more on ways to mix experiential marketing and guerrilla marketing into the mix. Sometimes it’s smart to find ways...
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When a new prospective customer comes to your website, it’s like entering a new acquaintance’s house. First, you scan it over to get the feel of it, but when you start to look closer and realize there is no bathroom or notice those trash piles...
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